📍 Interview Guide for Marketers
How to ace your interview
- Tell a story. Concentrate on delivering a concise and engaging story of your past experience. Read the room if you’re going on too long.
- Focus on challenges. When describing your past work, bring up the challenges you faced and decisions you made to resolve them. This is the stuff interviewers want to hear about.
- Not sure? Think — then talk it out. If you're faced with a difficult question, take a moment to think, and then share your thought process. Interviewers are far more interested in your ability to think critically than getting a correct solution right away.
- "I don't know" is a valid answer. If you don't really know how to answer a question, don't try to guess. Better to be honest — and move on to questions you feel more comfortable answering.
Sample questions for practice
Practice answering these real questions from past mission interviews with marketers:
- What’s your process for figuring out the right strategy when working with a new company?
- What’s an experiment you ran that you learned a lot from?
- Tell us about a company you worked with in a long-term capacity. What was the long-term plan and ROI of a strategy that you executed?
- What’s a brand campaign you wish you came up with and why?
- What’s an example of a brand campaign that you’re really proud of?
- What’s your typical process with a creative team when building out brand guidelines?
- What’s your typical process with a creative team when building out a campaign?
- How do you use data to inform brand and campaign decisions?
- Tell me about a growth program you worked on that you’re proud of.
- What’s your process for testing and optimizing a campaign?
- Tell me about a campaign that failed and what you learned from it.
- What’s your strategy for nurturing leads from conversion to close?
- What are your go-to competitive analysis tools?
- What’s your process for launching your first campaigns when you start working with a new company or client?
- What’s a campaign you’ve worked on that you’re proud of?
- Tell me about a campaign that didn’t work, and what you learned from it.
- What channels and tactics work best in [industry of company you’re interviewing for]?
- What’s the thing most people get wrong when running SEM campaigns? Social campaigns?
- Why do you think SEO is important for a company to invest in?
- What’s an example of an SEO marketing strategy that you built out and you’re proud of?
- How do you navigate Google’s constant algorithmic changes and adjust your tactics?
- What is your process for achieving high rankings for search terms? What’s included in a good holistic approach?
Best questions to ask your interviewer
Always prepare questions for the end of the interview. The interviewer can learn a lot from what questions you choose to ask. Take a look at our best questions to ask your interviewer:
- What phase of development is the product in?
- What’s the biggest challenge with your product?
- What keeps you up at night?